Directly after New York, Sva was represented as a part of a Norwegian group in Milan.
Whilst Rikke and Svein went to Bergen, Karen went to Milan to represent the team.
For White:
Bergen
– a Pop-Up Book
Temporary shop/Exhibition
During the Milan Fashion week in September, a group of emerging and established local creatives and artists with roots
from Bergen will open up their pop-up book. The unpretentious installation will showcase a cross section of fashion,
furniture design, art, music and culture from this city known for being the gateway to the fjords, its heavy rain and a vibrant music scene.
A walk through Milan’s luxury shopping streets triggered a dialogue between Norwegian Rain’s T-Michael and Alexander Helle. -The contrasting differences between Milan and Bergen were refreshing: Establishment vs Experimental. What if we constructed an independent contrasting dugnad* space, right next to these ultra luxury shops?
Bringing in a piece of natures atmosphere from Bergen where the mountains meets the urban city streets, a diamond in the rough temporarily popping up right next to you!
“Bergen, a pop-up book’ will be open for your perusal – at WHITE Show - from 24t-26th of September - Then the installation will curve into a temporary project boutique in the city centre of Milan - one week only- from the 29th.
* Dugnad” is an old Norwegian term for people getting together and voluntarily working towards a common goal that benefits the community, the neighborhood or an individual. Originally this term expressed the friendly spirit of people helping each other out when a foundation or barn needed to be built.
Pictures by Matteo Cherubino & Birk Nygård
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